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Cultural Values in China and it’s Implications in Business

by Mark Coburn | Cultural Differences

Cultural Values in China and it’s Implications in Business Author: Eric Castro China business networks are sustained by cultural values and traditions from China. When these values disappear, the networks will collapse. Trust, reciprocity, face, time, harmony,...
Italian Business Culture in Italy

Italian Business Culture in Italy

by Mark Coburn | Business Culture, Cultural Differences, Cultural Etiquette, Handshakes, Intercultural Communication, Italy

If you are going to open a company abroad, you should be aware that learning culture, etiquette and protocol is a must for the success of your business. If Italy is the country where you want to settle down, the best thing to do is to understand the Italian market,...

The Effective Communication Principle

by Mark Coburn | Effective Communication, Intercultural Communication, Relationship Building

By: Jonathon Hardcastle According to Peter Drucker in his article “The Transnational Economy” written back in 1987, “To maintain a leadership position in any one developed country, a business-whether large or small-increasingly has to attain and hold...

Chinese Business Culture for the Western Businessmen

by Mark Coburn | Cultural Differences, Intercultural Communication

Chinese Business Culture and Etiquette The Chinese business practice is vastly different from the Western method that most of us may be used to. Of course, with the Chinese economy opening up, China’s joining of WTO and the Olympics in 2008, many Chinese...

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