by Mark Coburn | America, Business Culture, Cultural Differences, Japan
Imagine that your company sends you to Japan for a technical meeting. The Japanese company’s representative comes to your hotel room and inquires if you have had your lunch. You tell him that you are anxious to try some sushi. You feel great when he invites you... by Mark Coburn | Business Culture, Cultural Differences, Cultural Etiquette, Japan
When doing business in a foreign country it is always vital to understand differences in culture. This helps to avoid misunderstandings and allows development of positive and long-lasting business relationships. Knowing the differences in business etiquette between... 
by Mark Coburn | Business Culture, Cultural Differences, Cultural Etiquette, Handshakes, Intercultural Communication, Italy
If you are going to open a company abroad, you should be aware that learning culture, etiquette and protocol is a must for the success of your business. If Italy is the country where you want to settle down, the best thing to do is to understand the Italian market,... by Mark Coburn | Business Culture, China, Cultural Etiquette
China has one of the most complex business cultures in the world. It’s a country full of small symbolic gestures, hierarchies and ancient customs. Chinese business culture has a number of important elements. Handshaking is the norm, with a Chinese handshake... by Mark Coburn | Business Culture, Cultural Differences, Dubai, Intercultural Communication, Meeting New People
Business is booming in Dubai and many Britons are heading out there to work. But, anyone thinking of working there must familiarise themselves with the cultural etiquette before starting work there, if they are to avoid insulting Dubai nationals, or even break the...
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