The key  to your success  is how well you learn how to deal with people.

There are 4 basic types of personality styles and you may fall into several areas, but one style will be more dominate than the others.

If you can learn to master these styles and understand the different behavioral types and adjust your style, you will be on your way to becoming a conversation specialist.

What do you mean, Carl? Well, before I explain how to adjust your style let me tell you about the four colors:


Someone with a red style is a person with a driver personality. They are focused on the task at hand and are not detail oriented. “Just get it done!” might be something they would say. Most of them are direct, demanding and tend to take action. Reds are determined and they have a lot of confidence. They can be very competitive and have a bottom line personality.


A blue style will be more interactive. They love people and are very friendly. At a party most of the people are around a blue person because they are probably telling a story or inspiring someone. Blues are outgoing, emotional talkers and love to have fun.


If you want a loyal friend, find a yellow type person because they are dependable. They want to be a part of the team. “What can I do to help out?” would be a question they would ask or they will be the one to raise their hand when you need a volunteer to help out. Yellows are very stable and are good listeners. They are sensitive, but very supportive.


I am a red and most (I said most, not all) reds are married to greens or yellows. Greens are analytical, detail oriented people. A green will read Consumer Car Report back issues for three months before they buy a car. They are cautious and do not want to make the wrong choice. They want to know what the numbers say, do all the numbers add up on a deal, where is the data and the proof. They will not show their emotions readily. They want to see if it really works that way or if it is just a lot of hype.

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To get some practice, study the colors and see if you can identify some of your family members and friend’s most dominant color. Now, if you want to become a conversation specialist, take some time to learn to adjust to the different behavioral styles. I must admit, this was and still is the hardest part of the conversation I have to focus on.

Learn how to deal with different styles. Stay tuned in for part 2 and get ready my friend to take your business to the next level!!!
Start utilizing part of the personality styles  and you will be on your way to building relationships with people you meet. To get more information on how to take your business to the next level, visit Carl “The Encourager” Randolph’s blog.

Author: Carl Randolph

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