Keep your phrases short and simple and try not to bore your readers: The language of writing business reports has changed. You need to focus on being clear and getting your message across to your reader. Stay away from old fashioned phrases like ‘With reference to our conversation’, ‘Kindly be advised’, ‘Please be informed’ and ‘I would like to bring to your attention’. Write in a way that your email or report reflects your personality.

How often have you found yourself saying (or at least thinking), “Don’t they get it?,” “I thought they understood,” or even “What’s wrong with these people?” This happens for a lot of reasons, like people not listening, or your message not being clear. To improve Business communication skills (yours and theirs), put it in writing. So often the challenge is that what you said and what others heard or understood are not the same. Several times this year I have written posts on the importance of listening.

Now, back to the list of things you are passionate about. Take a new sheet of paper and write the first item on your list at the top of this new paper. Underneath it, brainstorm all the jobs you can think of that involve your passion. Let your imagination run riot and be as creative as you can. Each item you have written down offers you many possibilities. Also use the reasons you enjoy the item to help in this exercise.

These techniques have been leveraged by corporate brand managers. They work … and like anything worth achieving, it takes work. You need to understand what you want to achieve. You need to know what will motivate your audience to share your perspective. You need disciplined thinking and focus.


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