Communication Tips For The 4 Personality Types


The history of the four personality types, a.k.a. the four temperaments starts with Hippocrates 24 hundred years ago. Each personality has it’s own strengths and failings. Each one of us is a combination of all the four personalities, but we all have a dominant personality type and a less dominant personality type.

Of all the personality types, the Melancholy likely struggles the most with a low self image as they’ve set such high standards for themselves and other people. To convince melancholies you need to have details. They want to see all of the points on the PowerPoint and have them explained as well as any other detailed material. You may want to provide supplemental material with lots of details to them.

The choleric is the most forceful and active of the 4 types. He’s strong-willed and independent and opinionated. The choleric thrives on activity. To convince cholerics you have to gain their respect. If they view you as uncertain or unprepared you lose. They like winners.

The phlegmatic is better characterized by the words “easy going”. He’s the calm and steady individual who is not easily distracted. He’s the easiest temperament type to get along with. Life for him is happy, unexcited and sedate. To convince a phlegmatic you have to show them how matters are in the best interest of the group. You often need a format where they’re asked their opinion.

The Sanguine is receptive naturally and outgoing. He’s usually called a ‘super-extrovert’. This temperament is commonly thought of as a “natural salesman” but they likewise tend to enter professions that are outgoing like acting. If you want a sanguine personality to attend an event, tell them how much fun it will be or give them a position up front where they’ll be noticed.

It’s a good idea to look at your communication in your personal life or, business communication, or network marketing life and ask, “What is in it for each of the different personalities?”


Understanding the DISC Model


The DISC model of human personality types is a powerful tool for success. Your ability to identify a person’s primary DISC personality style, and to use that knowledge appropriately is the key to Adrian Law’s Platinum Rule (which is the subject of another article altogether). So what exactly is the DISC model and why should you care?

DISC was developed nearly 100 years ago (in the 1920’s to be exact) by Professor William Marsden. Professor Marsden concluded that there are four different behavioral styles. He also concluded that each person exhibits some of each style, but has one dominant style that influences most everything they do. Because people tend to interact best with those who are like them, recognizing a person’s DISC style enables you to interact with them more effectively. And the more successfully you interact with others, the more likely you are to get what you want out of that interaction.

The four personality styles that the professor identified are: Dominance, Influence, Steadiness, and Compliance (hence the acronym DISC). As you would expect, a person’s dominant personality style has a major impact on all aspects of their lives, including how they interact with others and how best you can interact with them. For example, a person who has a primarily high-D personality will be eager to shake things up, make changes, alter things to work the way they like best. A high-S personality values stability over all else and would be likely to resist change, even when it would be beneficial to them. Unless one of them alters the way they interact, this pairing will cause a lot of stress.

Because each personality type values different things, and we all tend to like people who are most like us, you need to take a person’s DISC style into account when dealing with them. If you’ve ever tried to chit-chat with a high-D person, or stay right on task with a high-I person, you know the futility of trying to interact with a person using a style that isn’t compatible with their own. Since this is so, the ability to recognize someone else’s DISC personality style and modify your approach to one that is compatible with theirs is a powerful tool for succeeding in your interactions with them.

Author: Bill Mann

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