Psychological research tells us that the effect you have on others depends on what you say (7%), the manner in which you say it (38%), and by your body language (55%). In addition, how you sound also imparts a message, so 93% of your communication has an emotional context.
A concise way on how we can sell effectively is by simply using that old but very powerful arsenal known as body language.
When you sell, you can use postures, facial expressions, gestures, mannerisms, and your physical appearance to close the sale successfully. Most customers tend to buy when triggered by their senses. The key here is to do everything you can to positively affect their senses.
When selling, the instant you meet your prospective client, he is already examining you based on your image and perception in a span of ten seconds or less. This is a crucial moment in selling, as his first impression of you will definitely make a permanent mark.
Whether you make or break a sale can literally depend on the non-verbal signals that you send during this crucial first contact. It’s a must for readers of this application to understand the facets of body language especially in selling.