by Mark Coburn | Body Language, Cultural Etiquette
Today, business world is becoming increasingly smaller and globalization brings people closer. Yet, cultural diversity is more present than ever. A firm engaging into international trade should be mostly concerned with making the best impression on clients at the host... by Mark Coburn | Business Culture, Cultural Differences, Cultural Etiquette, Dubai, Intercultural Communication
With the ever increasing trend of globalization, navigating the different aspects of cultures the world over is ever becoming a prominent issue and skill. This is as true as ever when it comes down to the world of business where even the slightest cultural mistake... by Mark Coburn | Business Culture, Cultural Differences, Cultural Etiquette, Japan
When doing business in a foreign country it is always vital to understand differences in culture. This helps to avoid misunderstandings and allows development of positive and long-lasting business relationships. Knowing the differences in business etiquette between... 
by Mark Coburn | Business Culture, Cultural Differences, Cultural Etiquette, Handshakes, Intercultural Communication, Italy
If you are going to open a company abroad, you should be aware that learning culture, etiquette and protocol is a must for the success of your business. If Italy is the country where you want to settle down, the best thing to do is to understand the Italian market,... by Mark Coburn | Business Culture, China, Cultural Etiquette
China has one of the most complex business cultures in the world. It’s a country full of small symbolic gestures, hierarchies and ancient customs. Chinese business culture has a number of important elements. Handshaking is the norm, with a Chinese handshake...
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