by Mark Coburn | America, Asian, Business Culture, Cultural Differences, Japan
Cultural awareness in business is a hugely important aspect of business interaction. Failing to understand how these elements play out in a negotiation can very easily leave you on the back foot. Effective negotiating is hard enough as it is. You have to understand... 
by Mark Coburn | America, Body Language, Business Culture, Gestures, Non-verbal Communication
Do you struggle to remember the names of so many individuals with whom you come in contact on a daily basis. Some executives study remember-that-name books and those techniques do work occasionally. What is their goal? These leaders want their associates to know... 
by Mark Coburn | America, Business Culture, Cultural Differences, Japan
Imagine that your company sends you to Japan for a technical meeting. The Japanese company’s representative comes to your hotel room and inquires if you have had your lunch. You tell him that you are anxious to try some sushi. You feel great when he invites you... 
by Mark Coburn | America, Business Culture, China, Cultural Differences, Intercultural Communication
As the foremost “hot spot” for America’s offshoring and offshore outsourcing of technology and business services functions today, India presents an important case study of differences in business culture. In the course of years of giving seminars to...
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